What is SEO and How does it work? Search Engine Optimization or SEO mainly works for the improvement of Online Business at Search Engines such as Google, Yahoo, Bing, and others. SEO is unpaid which is important for websites in improving ranking.
For Example, If any website has good SEO, So google will push this website’s rank and try to show more users relevant and quality information or products or services.
If anyone searches for products, services, or information then Google provides a top 10 ranking website on the first-page list of some websites, So that means the ranked websites provide relevant information according to Google and users.
The fine rank of your web pages makes your business grow through the audience which comes through the CTR (Click-through rate).
According to the research, 53% of traffic comes through SEO and 15% of traffic comes from paid marketing, this is the average percentage is average. It’s a big percentage that is found for SEO. Trillions of people searches is here, know we have to follow the guidelines that Google provides through the Google Ranking Factors Guide.
There are three types of SEO Methods
On-Page SEO
On-page SEO is about Optimizing the content of a website such as Titles, Images, Written Content, Meta Tags, Keywords, Links, etc. These are some specific areas of On-Page SEO. The Unique and Original Content fundamentals come under the On-page SEO.
Off Page: Off Page means Off-site work and is directly connected to backlinks, Site authority, page authority, Domain age, and so on. For this SEO we have to improve our backlinks quality. Brand building and brand marketing is also an off-page part of SEO. The Experts believe Brand marketing is crucial for the Business. Content marketing through Guest posts, Article posts, and E-books is also included in off-page SEO.
Technical SEO
The main part of SEO is Technical SEO and it is important for websites. Technical SEO covers website crawling, broken links, web core vitals, AMP (Accelerated Mobile Pages), URL structure, Website Internal and external links, Website health, etc.
How SEO Works?
Understanding SEO
This involves educating individuals or teams on the principles and best practices of Search Engine Optimization. It covers on-page optimization, link building, and understanding search engine algorithms.
Review of your site content and UI/UX
This involves an analysis of the content on your website and its overall structure. It aims to assess the effectiveness of the information presented, the user experience, and how well the content highlights with your goals.
Play with Keywords
Keyword research is a crucial aspect of SEO. It involves identifying and analyzing the specific words, queries, images and phrases people use when searching for products, services, or information related to your business. This information is then used to optimize your website content for better search engine rankings
Technical Functionalities
This includes providing guidance on technical aspects of website development such as hosting (where your website is stored), handling redirects (forwarding one URL to another), managing error pages, and advising on the use of HTML, JavaScript, CSS for improved website functionality.
Content Freshness System
This involves creating and enhancing the content on your website. This could include writing new articles, optimizing existing content for search engines, and ensuring that the information provided is relevant and engaging for your target audience.
Understand markets and geographies
This indicates a specialized knowledge in certain markets or geographical areas. It suggests that the service provider has a deep understanding of the particular challenges, trends, and opportunities associated with those markets or regions.
Waiting for Results
After this process, google crawler (Google Bot or Web Spider) will find your web pages and crawl them. After that google bot indexes URLs and provides ranking on particular keywords. The ranking depends on the SEO factor’s competition.
NOTE: The SEO work process outlined involves a complete system for improving a website’s content and structure, addressing technical aspects, managing online campaigns, conducting keyword research, and offering expertise in specific markets or geographical areas.
Pro SEO Tips:
- Page Speed: Optimize your website for fast loading speed. Users and search engines hate slow websites!
- Structured Data: Implement schema markup to provide search engines with additional information about your content.
- Freshness: Regularly update your content with new information and insights.
- Social Signals: Promote your content on social media to increase traffic and build backlinks.
- Analytics: Track your website’s SEO performance using analytics tools like Google Search Console to identify areas for improvement.
SEO is an ongoing process. Don’t expect overnight results, but implement these recommendations consistently and track your progress. By optimizing your website on-page, you’re laying the foundation for a successful online presence and organic search visibility.