In the Start of 2024, SEO Image Optimization practices were getting high on Online Marketing. In today’s, many don’t know the power of Image SEO. In 2021, Visual Images is not have so much power in search engines but now Google supports image searches. Also improving the image section and having the ability to connect with the audience in SERP.
What is Image SEO?
SEO Image Optimization is not just putting captions and making attractive images on your website or pages, it is all about Image Size, quality, and also Alt Tags. Image SEO best practices optimization make your pages popular on Google in the form of ranking and traffic. Search Engines promote your Images when they have SEO essence in your Images.
Image SEO Best Practices
ALT Text
Alt stands for alternative text, ALT Tags or Alt Description is one of the major elements to make relevancy. The Positive Impact of Images increases crawling in any search engine such as Google, Yahoo, and others also.
Captions
Consider the Impressive and relevant Captions that describe image prospects and also increase Image CTR (Call To Action). For Example, if you are a travel blogger and your image is about India’s Top Tourist places, now use instant “Explore the wonder of India’s Top Tourist Places”
Image Quality
Image Quality includes image size, visuals, and loading time. you should compress your images according to your website without losing the quality of the image. If you have CDN (Content Delivery Network), so you can use large images, but we consider compressing images.
Original images
Only upload Original Images, don’t use another website or stock images from your website. Original images provide your website with uniqueness. Also, improves website authority and Google’s trustworthiness.
Add Structure Data
Use Structure Data with your images and Google will show Images rich results and also give some batches. This step will provide the relevant information to the user searches and also improve the chances to grab your targetted audience on your page.
Name Image File
The image File name is the indicator to the understanding of Google what type of image is in your website. So, rename your file according to niche and Try to use keywords in your file that make it relevant to an image.
Responsive Image
make your image responsive to any devices including laptops, tabs, mobiles, etc. You can HTML code in your website and the code is <img src=”nature.jpg” alt=”Nature” class=”responsive”> which protects your image from critical errors in websites.
Also includes CSS code responsive {
width: 100%;
height: auto;
}
Backlink Opportunity: Benefits of Original Images
Unique High-quality Images improve the chances that other websites also use your images in your content and make a chance to get an opprtunity for backlinks. ten other websites line your images your domain is also getting benefits from this in the form of organic traffic.
Include Images In Sitemap
Most SEOs are not adding their images in Sitemap, but Google prefers to add images in the current sitemap. It helps to grab or collect all the images of your website. It increases the indexing of pages and also the crawling of the domain.
Landing Page Optimization
The landing page and Image SEO Optimization both are connected and relevant to each other. On-page SEO is preferred for getting Image SEO good results. For Example, if any user comes through your image at your landing page but the landing page is not optimized, the user will bounce from this page your efforts will become zero. So, Optimize your landing page for an engaging audience.
